Ad Grants
Whether you’re a complete beginner or a Google Ad Grants expert, you’ll find the help you need to get the most out of your account.
Learn how to design a Digital Marketing Strategy, create effective ads, track conversions, and sustain your campaigns with these easy to follow step-by-step videos from Applied Digital Skills.
As communities respond to COVID-19, we know that this time presents unique challenges for nonprofits. Below are some considerations as you evaluate your Ad Grants ads and adapt to dynamic market conditions.
Select keywords you’d like to show an ad for and cluster them into themed ad groups. Write 3-5 compelling ads per ad group that are relevant to the keywords in that ad group. The ads will rotate and prioritize the ads that are performing better than others in the ad group.
In addition to Google Ads showing how many people clicked on your ads, Google Ads or Google Analytics can track what customers do once they’ve arrived at your site. If you use a third party (e.g. PayPal, GiveLively) to track donations, check out our third party-specific guides.
Maximize conversions, which is a Smart Bidding strategy, automatically sets bids to help get the most conversions for your campaign while spending your budget. In Ad Grants, using Maximize conversions, Target CPA, or Target ROAS bidding strategies allows the system to bid over the program-level $2.00 USD max bid if your account’s performance merits.
Check out our Ad Grants FAQ guide, read our Ad Grants Myths Debunked page, or even reach out to our experts to get help on your specific account.
Experiential learning for students. Real impact for nonprofits. Partner with Google Ads certified students to evaluate and optimize your accounts.